Caps and Dura develop Harley Davidson Flagship Caps and Dura develop Harley Davidson Flagship
2015-05-01 09:51:27
Dura Ltd.

2015-05-01 09:51:27

Caps and Dura develop Harley Davidson Flagship


Caps-Workshops have developed a strong relationship with Harley-Davidson and have just finished working on the company’s EMEA flagship dealer in Reading.  With an ethos based on fulfilling dreams and providing extraordinary motorcycles and customer experiences, Harley- Davidson needed a dealership and aftersales workshop that symbolised their passion for freedom and exceeded their customer expectations.  As the new dealership is built upon the Harley-Davidson brand identity, Caps-Workshops followed a set of guidelines and workshop development solutions to create a complete turnkey solution for all Harley-Davidson dealers to aspire to.


The workshop needed to be functional whilst aesthetically pleasing.  With a cost of a Harley-Davidson ranging from £7k to over £24k a customer doesn’t want to see their bike in a dirty and messy workshop.   With this in mind the workshop features 5 bays plus a plant area for physical dirty work to be conducted.  The bays utilise a complete Dura run of black/grey cabinets including, wall units featuring glove and towel dispensers, double door base cabinets, low level oil distribution, 7 drawer tool cabinets as well as waste disposal and 4 tier mobile trolleys. The whole design is finished off with pure orange back panels to match the Harley-Davidson brand as well as a painted floor and iconic Harley-Davidson artwork.


As a customer centric dealership, Caps-Workshops worked with Harley-Davidson to incorporate a customer waiting lounge that features a workshop viewing area, free drinks and an original Harley Davidson juke box to select your favourite tune whilst you watch expertly trained technicians work on your pride and joy.


Mike Wilson, Dealer Principle Reading Harley Davidson said.   “We wanted a workshop that was best in class for Harley-Davidson. The installation by CAPS-WORKSHOPS and Dura exceeded expectations and has provided Reading Harley-Davidson with a service facility to be proud of”