2015-06-02 17:15:11

Dura builds new bridges in Bologna

Since originally launching our range in 1997, Dura Ltd have always been well represented at automotive shows around the world, spreading news about our latest workshop furniture products at cutting edge exhibitions such as Automechnika and the Commercial Vehicle Show. As a fantastic way of meeting new distributors / clients and building relationships with old ones, the Dura team have delivered fantastic solutions at each show we’ve attended, helping customers to ‘touch and feel’ the quality and flexibility of our award winning range.


To help build the awareness of the Dura brand throughout Europe and meet with a number of our existing distributors, on May 20th Dura headed to Bologna, Italy to attend the prestigious Autopromotec show. Now in its 26th year, Dura’s involvement revolved around the showcasing of our automotive equipment and aftermarket products, sharing our ideas about how automotive brands can increase workshop efficiency and create a system that complies with CI, delivers brand excellence and provides a revolutionary service centre experience.


Over the 5 day show, Dura had a wide range of potential new partners to stand from Spain, Poland and Qatar. In addition to this, we had a number of ‘catch up’ contact meetings with existing distributors from Norway, Japan, China, Sweden, Holland, the Czech Republic and the UK to discuss existing and future projects and changes to our existing range.


Aside from this, Dura’s experts spent a lot of time over the over the course of the show meeting with new clients and showing them around the variety of cabinets that we had on display. Our full setup of integrated workshop cabinets were very well received and gave visitors the perfect opportunity to compare how robust and versatile our system looked/felt compared with other European providers. It also provided us with the perfect opportunity to showcase the large depth of project examples that we have available and show customers the wealth of experience that we have in the industry.


If you saw Dura during the course of the 5 day Autpromotec exhibition and would like to receive more information about the range of cabinets we had on display, please call 01280 706050 or email info@dura.co.uk.